Mobile applications are revolutionizing the way businesses undergo their routine operations. It is also responsible for simplifying the human-to-human interaction thereby increasing the level of mutual engagement among each other. Social media, information sharing, geo-tagging are some of the features that have taken the usage of mobile application to altogether next level. Around 65% of the smartphone devices around the globe are powered by Android operating system, due to its open-source nature. Hence, the development of an exquisite android application for your business becomes imperative and this task can only be accomplished through the service from best android application Development Company.

Is app the threshold for any business to flourish?

The most important thing to manipulate for any organisation is to determine whether their business really needs a mobile application. The usage of app for retail industries is significant in terms of online product browsing and ordering. It is essential to have a well-defined set of goals and objectives for any business to excel in this world of competitive market. Satisfied customers are one of the Holy Grail for any organisation. Hence the developed app should purely adhere to customer-centric business approach in terms of execution. Successful apps are developed and deployed through mutual efforts of creative designers and hardcode coders, which are only employed by a reputed android development company. Hence, it is mandatory to know the role of such organisation for successful business.

Increases visibility of your business to customers

As per the statistics from authorized sources, a single individual spends more than 2+ hours on mobile device, every day. During the development of android application criteria’s like actual business requirements, on-going development trends in the market and app store best practices should be thoroughly considered.

Read More :Stop Losing Your Customers By Reserving The Future of An iPhone App

Building a direct marketing channel

A mobile application can issue varied functionalities like product search, product price, promotional offer, news feeds and many more. Customers can avail all this features right at the tip of their finger. The push notification feature in the app gives a reminder to customers about product and services, even in the offline mode.

Increasing customer engagements

Customers are always looking for the different ways to reach you. Incorporating messaging feature in the app alters the way businesses communicate with their customers. The GUI (Graphical User Interface) of the app is primarily responsible behind imparting enhanced user-experience and seamless navigational functionality. Hence, to keep the customers engaged it crucial to implement exceptional UI/UX designing attributes in an application.

Distinguish yourself from the crowd

It is essential to come up with a distinctive app to make yourself highly recognizable to you. The application should be customised as per the business requirement of the company. Amalgamation of latest technological features and current marketing strategies lead to the success of an app in the Play Store. More than 80% of the organisations have planned to stretch their budget for the enhancing their mobile application. If the app is not up-to-date, then the probability to beat the market competitors decreased.

Boosting customer loyalty

Customer loyalty is the prime consideration for building a mobile application. Building a strong connection with customers, helps in taking the business to next level. In this world of digital era, mobile application is the only medium to keep an hold with customers.

Boost in ROI (Return on Investment)

Customer satisfaction is directly related to the sales of products/services in an organisation. As per the report from sales force, around 80% of the sales are directly dependent on the way customers are treated and counselled. Customers purchase products which are highly appealed by the sales representatives. Hence, it is imperative to have a mobile app to simplify customer interaction and boost the overall ROI (Return on Investment) of the organisation.

Tough security

Lot of issues related to hack and crack use to pop up, when android used to be in its primary stage of development. To beat these issues, Google came up with a shield protection termed as space layout to combat the attack from Trojan horses.

Other advantages of owning a mobile application

  • Intimating users about the launch of new products and services.

  • Keep yourself at the top, despite stiff competition.

  • Application of enticing demographics.

  • Aids in synchronizing social media and e-mail accounts.

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Rahim Makhani is the award winner CEO and founder of Auxano Global Services - a web and mobile application development company. He is keenly interested in writing technical blogs pertaining to android and iPhone application development. During his spare time, he loves to dive in the pool and enjoy playing golf with his friends.