We all are conscious of the fact that without customers it is impossible for any business to sustain in this highly competitive market. Decline in customers means demolition in business. The trustworthy feeling that we bring into your customers, cannot be understated. In fact, many organisations have failed to maintain life long relationship with their clients. Just give a thought that how much benefit you can derive, from one lifelong customer? Got the figure, and then just multiply it to your existing number of customers. Repeat customers are like the oxygen supplier to your business. Here we represent various ways, to engage people to do repeat business with your organization.
Microscope small details
You might have received many emails wishing you a “Very Happy Birthday” from various small businesses. Of course, such emails entice us and force our mind to recall the past. Now the question is how do they came to know about your birthday? They got your birthday details from the form that you filled, when you visited their website or purchase a product from them. Of course, they are unconcerned whether your birth-dates is real or not. They wished you, means they are endeavoring for the next step. Implement this methodology with the buying customers.
If you have the list of customer emails, then forward them about the matter, that may be interested in. Since they bought things from you in the past, your mail can entice them to go for further shopping with you. Periodically forwarding relevant information, helps in cementing the relationship with your customers.
Loyal customers at the top of the list
Doing business with the new customer is a great thing, but neglecting the customers who bought from you in the past, is an inappropriate business act. You should not underestimate the value of the lifelong customers, as they are the future storehouse of profit for your business. Hence, issuing discount or launching promotional offers is the mechanism to build the list of loyal customers. For service provider they should drop the prices for your premium customers. Once your new customers come to know that they would also be able to benefit like the loyal customers, they would feel of being cheated. This issue is good for you as they might not fall in the list of your ideal customers. To become a loyal customer to gain all those elegant benefits, is simple and sober win-win situation.
Friendly interaction with the customers on daily basis
Even a manufacturing organization needs to purchase goods to continue the manufacturing. Have you ever received any messages from the CEO of such organizations? Sometimes maybe. In case your receive personal thank you note, how you may have felt. Would you get the feel to conduct the business with them, just because you love their ethics? I am sure, that 70% of the people would love to do so.
To keep those pockets lined, for long span of time, approach the ones who paid handsome amount for your products/services. Approach to know them on personal basis and have a direct interaction with your customers. Such type of interaction can lead to increase revenue of your business.
You cannot deny the power of social media in order to boost your business financial revenue system. Exploring your product or services to hundreds of viewers, increases the visibility of your product to masses. Organization endeavored hard to broadcast the testimonials they received from the list of their satisfied customers. Purchase of products through social media is totally catalyses with the herd mentality.
Rahim Makhani is the award winner CEO and founder of Auxano Global Services – a web and mobile app development company. He is keenly interested in writing technical blogs pertaining to android and Expert iPhone apps development team. During his spare time, he loves to dive in the pool and enjoy playing golf with his friends.
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